The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results
The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results

How to Download The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results RTF

Transform your organization using Agile principles with this proven framework  The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.  The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:  Aligning the team on common goals  Structuring the team for greater efficiency  Implementing processes like Scrum and Kanban in marketing  Validated Learning  Adapting to Change  Creating Remarkable Customer Experiences  The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include:  A shift from a focus on outputs to one based on outcomes  A shift from a campaign mentality to one based on continuous improvement  A shift from an internal focus to a customer focus 

  • Released: February 24, 2020
  • Author: Jim Ewel
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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