Read Now Customer Journey Mapping RTF
I created a field guide that can support your immediate customer journey design efforts and help you get results quickly.Customer Journey Maps can unlock the opportunity for your business to innovate in a world where products and services can be imitated easily. Orchestrating experiences for customers can create a memory for years to come.The experiences we remember are the ones where a brand treated us with dignity and respect when we were in need. Leaving this up to chance is a lost opportunity to win the hearts and minds of both your customers and employees.You can deliberately design experiences that embed emotion in every step of the journey.If you want a practical guide, how to do this, how to engage a team of multi-disciplinary people to co-design remarkable journeys, this book is for you.
